How Service NSW Helps Culturally and Linguistically Diverse (CALD) Business Owners Succeed

New South Wales (NSW) is one of the most multicultural states in Australia, and its vibrant business ecosystem reflects this diversity. Entrepreneurs from culturally and linguistically diverse (CALD) backgrounds play a vital role in building the state’s economy, launching innovative enterprises, and enriching local communities. However, they often face unique challenges—language barriers, limited access to support networks, and unfamiliarity with local regulations and systems.

To address these barriers and empower CALD entrepreneurs, Service NSW offers a broad range of support services tailored specifically for multicultural business owners. From multilingual resources and one-on-one advisory support to grants, mentoring, and translated business guidance, CALD business owners in NSW can find help at every step of their journey.

Understanding the Challenges Faced by CALD Entrepreneurs

Starting or running a business is never easy, but CALD business owners often encounter additional hurdles such as:

  • Difficulty understanding complex regulatory or licensing requirements
  • Limited proficiency in English or unfamiliarity with business terminology
  • Lack of access to capital, grants, and government-backed programs
  • Underrepresentation in traditional business networks and leadership forums

These challenges can lead to underutilization of available services and missed growth opportunities. That’s why Service NSW has made inclusive business support a strategic priority.

Tailored Support Services from Service NSW

1. Multilingual Business Resources

Service NSW provides translated business guides, fact sheets, and compliance checklists in over 20 languages, including Arabic, Mandarin, Vietnamese, Hindi, Korean, and more. These resources cover:

  • Starting a business in NSW
  • Registering an ABN and business name
  • Applying for licences and permits
  • Understanding tax obligations and employer responsibilities

This makes it easier for CALD entrepreneurs to access critical information without facing language barriers.

2. Culturally Aware Business Connect Advisors

Business Connect, a flagship program under Service NSW, offers one-on-one business advisory sessions with professionals who understand CALD communities. These advisors are often bilingual and culturally competent, allowing them to:

  • Provide guidance in the client’s preferred language
  • Explain legal and business concepts in a culturally relevant context
  • Help develop tailored business plans and strategies

CALD entrepreneurs are eligible for several hours of free or low-cost advice annually under this program.

3. Support for Refugee and Migrant Entrepreneurs

Service NSW also collaborates with organizations such as the NSW Department of Multiculturalism and Settlement Services International to provide specialized programs for refugee and newly arrived migrant entrepreneurs.

These programs include:

  • Micro-business support and training
  • Mentorships by successful migrant business owners
  • Access to co-working spaces and digital marketing workshops

4. Access to Grants and Funding

CALD entrepreneurs may qualify for state and federal grants that encourage social enterprise, regional job creation, and skills training. Through Service NSW, business owners can:

  • Use the Grants and Assistance Finder tool to locate suitable funding
  • Get help with preparing applications and business cases
  • Apply for disaster recovery support and small business subsidies

5. Local Business Hubs and Community Partnerships

In many CALD-rich suburbs like Bankstown, Blacktown, Liverpool, and Parramatta, Service NSW partners with local councils and community organizations to deliver multicultural business workshops, expos, and forums. These events provide:

  • In-person access to advisors and government representatives
  • Workshops on legal compliance, marketing, and customer service
  • Networking opportunities with fellow CALD business owners

CALD Women in Business: Targeted Programs

Service NSW is also committed to helping women from CALD backgrounds succeed in entrepreneurship. Through initiatives like the Women in Business program (offered online in partnership with TAFE NSW), women can access:

  • Free business training modules and certification
  • Digital literacy tools and templates
  • Online community groups and mentor support

This program is ideal for migrant women looking to start or grow home-based, service-based, or product businesses.

How to Get Started with Service NSW as a CALD Entrepreneur

If you’re a business owner from a culturally or linguistically diverse background, here are the steps to begin accessing support:

  1. Visit the Service NSW Business Portal
  2. Create a free Business Profile to receive tailored support
  3. Search for translated resources in your preferred language
  4. Book a consultation with a Business Connect multicultural advisor
  5. Explore current funding and grants applicable to your business
  6. Attend multicultural business networking events in your area

Real Impact: Success Stories from CALD Business Owners

Many successful businesses across NSW have been founded by individuals from CALD backgrounds, from tech startups to food enterprises, retail boutiques, and educational services. Their stories highlight the importance of inclusive support and how access to the right tools can transform an idea into a thriving business.

Conclusion: Turning Diversity into Opportunity

CALD entrepreneurs are shaping the future of business in New South Wales. With the right mix of cultural knowledge and strategic support, they can overcome systemic barriers and become engines of growth and innovation. Service NSW is dedicated to ensuring no entrepreneur is left behind—regardless of their background, language, or level of experience.

If you’re ready to grow your business, explore what Service NSW can do for you. Cultural diversity is a strength—let’s build on it together.

📢 Share Your Voice, Inspire Others

Have you overcome cultural challenges to build a successful business in NSW? Share your story and inspire others in the CALD community.

Contact us at [email protected] to contribute a guest blog post.

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