Published on May 31, 2025
Introduction
Barrie, Ontario, has emerged as one of Canada’s fastest-growing municipalities, thanks to a comprehensive and forward-thinking economic development strategy. This strategy encompasses various facets, including infrastructure development, business support, housing initiatives, and cultural investments, all aimed at fostering sustainable growth and enhancing the quality of life for its residents.
Strategic Planning and Vision
The city’s 2022–2026 Strategic Plan outlines key priorities such as affordable housing, job creation, and talent development. These goals are supported by specific initiatives, including the approval of new housing units and the promotion of an open-for-business environment to encourage job creation and attract talent to support local employers. :contentReference[oaicite:0]{index=0}
Infrastructure and Transportation
Infrastructure upgrades are central to Barrie’s growth strategy. The city has invested in enhancing highways connecting Barrie to external markets and improving local roadways to streamline the transportation of goods. Notably, the Bryne Drive South extension opened ahead of schedule, improving access to businesses in Barrie’s south end. :contentReference[oaicite:1]{index=1}
Additionally, the GO Expansion project aims to improve GO Transit train service by adding all-day, two-way service to the inner portions of the Barrie line, increasing the frequency of train service, and electrifying parts of the network. :contentReference[oaicite:2]{index=2}
Housing and Community Development
To accommodate the growing population, Barrie has implemented a Housing Community Improvement Plan (CIP) to attract investment and foster development by providing financial incentives for new housing units. :contentReference[oaicite:3]{index=3}
The city’s Official Plan emphasizes creating complete communities with higher-density, mixed-use, and affordable housing options. This approach aims to reduce commuting needs and promote sustainable urban development. :contentReference[oaicite:4]{index=4}
Business and Economic Development
The Economic & Creative Development Department plays a pivotal role in Barrie’s growth by focusing on business development, small business support, and innovation. The department provides information on demographics, funding opportunities, site selection, and community business supports. :contentReference[oaicite:5]{index=5}
The city has also established new mixed-use zoning categories to support the combination of residential and commercial uses within a higher-density urban environment, contributing to a more pedestrian-friendly public realm. :contentReference[oaicite:6]{index=6}
Tourism and Cultural Investments
Tourism is a significant contributor to Barrie’s economy. In 2024, the city’s overnight visitor economy reached $112.8 million, marking a $51.3-million increase over 2023. This growth is attributed to the city’s efforts in building a vibrant, year-round visitor economy. :contentReference[oaicite:7]{index=7}
The Barrie Waterfront Strategic Plan will invest over $75 million in phased developments from 2024, focusing on enhanced park access, traffic management, and environmental resilience. :contentReference[oaicite:8]{index=8}
Education and Innovation
Georgian College’s Barrie Campus is a hub for education and innovation, offering degree studies and combined degree-diploma programs. The campus is home to the Sadlon Centre for Health, Wellness and Sciences and the Peter B. Moore Advanced Technology Centre, which supports research and development in emerging technologies. :contentReference[oaicite:9]{index=9}
Conclusion
Barrie’s comprehensive economic development strategy, encompassing infrastructure, housing, business support, tourism, and education, has positioned the city as a model for sustainable growth. Through strategic planning and community engagement, Barrie continues to thrive and adapt to the evolving needs of its residents and businesses.
