In recent years, women across New South Wales (NSW) have increasingly stepped into the spotlight as trailblazing entrepreneurs. From tech startups to local retail ventures, female founders are creating waves of innovation, employment, and economic growth. However, despite the momentum, many women still face systemic barriers when trying to start or scale their business.
This is where Service NSW has become an invaluable ally. With its suite of business support programs, one-on-one concierge services, and targeted funding access, Service NSW is actively empowering female founders to turn their ideas into thriving enterprises — no matter their background, industry, or location.
The Rise of Female Entrepreneurship in NSW
NSW has witnessed a surge in women-led startups, with more women taking control of their economic future. Whether motivated by a passion, a market gap, or the desire for flexibility, women are starting businesses at a record pace. But common obstacles persist, including:
- Limited access to startup capital
- Complex regulatory compliance
- Balancing family and business obligations
- Lack of mentorship and professional networks
Service NSW addresses these pain points through a range of services specifically designed to support female entrepreneurs, with practical, personalized assistance at every step.
1. The Business Concierge Program: Personalized Support
One of the most powerful tools for women entrepreneurs is the Business Concierge service offered by Service NSW. This free one-on-one consultation program pairs you with a dedicated advisor who can help you:
- Understand the regulatory and legal requirements to start your business
- Apply for relevant business licences and permits
- Find and apply for available grants or financial incentives
- Connect to digital training and local networking events
For female founders, this level of support is critical — especially when navigating unfamiliar territory or managing multiple responsibilities.
2. Grants and Funding Pathways for Women in Business
Many women struggle to secure seed capital to get their business off the ground. Service NSW helps identify and guide female entrepreneurs through various funding channels, including:
- Boosting Female Founders Initiative – A federal grant program supporting women-led startups to scale and export.
- Small Business Fees and Charges Rebate – Helps cover business costs such as licences, council rates, and more.
- Regional Job Creation Fund – Assists businesses in regional NSW to expand operations and hire more staff.
- Disaster Recovery Grants – For women whose businesses have been affected by floods, bushfires, or pandemics.
Business advisors at Service NSW can assist with eligibility checks and ensure applications are submitted correctly and on time.
3. Women in Business Online Program
The Women in Business Program — delivered in partnership with TAFE NSW — is a free, fully subsidised online course for female entrepreneurs. It includes:
- Modules on marketing, business planning, and operations
- Access to templates and checklists
- Flexible learning schedules that fit into a busy lifestyle
- Connections to fellow female founders and mentors
This program helps build confidence and capabilities, particularly for women entering business ownership for the first time.
4. Community and Networking Events
Networking is vital for growth. Service NSW, in collaboration with local councils and industry groups, facilitates:
- Women in Business networking breakfasts and forums
- Small Business Month events with a focus on female-led enterprises
- Workshops on topics such as digital marketing and bookkeeping
These events foster collaboration, mentorship, and long-term partnerships that help women strengthen their business vision.
5. Inclusive Support for Aboriginal and Multicultural Women
Service NSW ensures its resources are accessible to all women, including those from Aboriginal, Torres Strait Islander, and multicultural backgrounds. Programs include:
- Aboriginal Business Concierge – Tailored support for Indigenous female founders
- Multicultural Business Support – Language support and culturally sensitive advisors
- Access to translated materials and community advisors
Inclusivity is at the core of Service NSW’s mission to ensure no aspiring businesswoman is left behind.
6. Success Stories: Women Thriving Across NSW
Hundreds of women have used Service NSW to build successful businesses:
- Sofia from Parramatta started an ethical clothing brand and used the Women in Business program to build her eCommerce site.
- Leanne from Newcastle scaled her health coaching service with the help of the Business Concierge and grant support.
- Maya, an Aboriginal entrepreneur in Dubbo, launched a handmade skincare brand with tailored support from the Aboriginal Business Concierge.
These stories prove that with the right support, determination, and vision, any woman in NSW can launch and grow a sustainable business.
7. How to Get Started with Service NSW
Ready to begin your journey? Here’s how to take the first step:
- Visit service.nsw.gov.au/business
- Click on “Get support from a Business Concierge”
- Complete the inquiry form and select your preferred consultation method (phone, video, or in person)
- Mention your interest in women-specific programs or mentorship opportunities
- Book your session and prepare to receive personalised, actionable guidance
You can also call 13 77 88 or visit your nearest Service NSW centre for direct support.
Conclusion: Empowering the Next Generation of Female Founders
Women entrepreneurs are redefining the business landscape in NSW — and with the right tools, the possibilities are limitless. Through Service NSW, female founders gain access to funding, training, mentorship, and a supportive community. Whether you’re launching a new idea or scaling a growing venture, help is available to guide you through every stage.
If you’re a woman in business, take the leap — Service NSW is here to help you build something extraordinary.
📬 Want to Share Your Entrepreneurial Journey?
If you’re a female founder who has benefited from Service NSW programs and would like to inspire others, we welcome guest blog submissions!
Email your story or pitch to [email protected]
